If you happen to know someone from Iloilo, try and ask them about this Philippine festival. You’ll see how their pride for their city’s festival is nothing short of astounding.
Once a year, Iloilo City transforms into one big street party — streets closed, bands in all corners, overflowing food and drinks, and towering boom boxes. To cap it all off, tribes representing different barangays and high schools perform in one very competitive street dancing contest.
It’s no wonder how this city’s once simple celebration in honor of the child Jesus (Sto. Niño) ended up bagging several awards including the Association of Tourism Officers of the Philippines’ (ATOP) title holder for Best Tourism Event of the Philippines.
According to Iloilo City Tourism Officer Ben Jimena, the winning tribes are now going international and will be promoting Philippine tourism to countries like the United States, Canada, and Singapore.